The Wire Bus Ads

Fort Collins Connexion

My Role: Graphic Design

The Problem:

Fort Collins Connexion is known to many but not all. With a revolving door of residents from the CSU student body, many only know Connexion for a year at a time and via direct mail or other small-scale touch points.

The Ask:

Create an eye-catching ad that introduces Connexion to new audiences and reminds community members of our presence and availability.

The Solution:

Leveraging the size, reach, and frequency of Transfort’s bus network I designed an exciting, non-traditional advertisement that demands attention. We chose to break the frame, creating an oversized ad that covers nearly the full side of a 40-foot bus. The ad design strategically uses elements that interact with the bus features to create a forced 3D appearance.

"This is by far the best ad in Fort Collins and I want to thank you for making it happen."

-Sales Manager, Street Media Group

Named unpromptedby CSU Student focus group participants as how they first heard of Connexion.

Source: Old Town Media

The Process:

Meet with Comms and Marketing staff to define goals and desired graphic approach
Sketch out design ideas for approval
Vectorize and build out design to scale