City of Fort Collins, Poudre Libraries, and Poudre School District
SouthEast Community Center Branding
The southeast corner of Fort Collins has been lacking in recreation facilities- a partnership of the ages has resulted in the actively being built SouthEast Community Center! While the official building name is under consideration, the City wanted a consistent presence to represent the project with when interacting with the community, key stakeholders, and council.
This brand leverages the color and brand stories of both the City of Fort Collins and Poudre Libraries to create a unique brand that both organizations feel is representative of their brands.
ACCESSIBILITY
An additional point of importance to all partner organizations is accessibility which reaches into branding via visual color accessibility. The colors chosen and created for this project allowed for both ample expression and accessible color combinations. A chart of color combinations that meet WCAGs AA standard for accessibility was created for folks working with the brand to ensure accessibility measures were being met at all touchpoints.
