SouthEast Community Center Branding
Brand System Development
Graphic Design
The Problem:
A partnership between prominent organizations in Fort Collins has resulted in the building of the SouthEast Community Center! While the official building name is actively under consideration, the partners wanted a consistent brand presence to represent the project with when interacting with the community, key stakeholders, and City Council.
The Solution:
A brand that leverages the color stories of both the City of Fort Collins and Poudre Libraries to create a unique presence that both organizations feel is representative of their individual brands.
Accessibility:
An additional point of importance to all partner organizations is accessibility. Accessibility measures reach into branding via visual color accessibility. The colors chosen and created for this project allowed for both ample expression and accessible color combinations. A chart of color combinations that meet WCAGs AA standard for accessibility was created for folks working with the brand to ensure accessibility measures were being met at all touchpoints.
