CASE STUDY: TD Brand Guide
CHALLENGE:
TDIndustries did not have a documented Brand guide to represent the standards for the company. Previously, TD had hired a contract designer to define the TD color pallet and document the fonts used. Colors included 8 colors 5 of which had 2 variations. The documented fonts consisted of 3 fonts with a total of 12 variations among them. The biggest challenge included the lack of structure and explicit instructions on how to use the provided elements.
SOLUTION:
The first solution was to use InDesign in order to incorporate the brand standards I was defining into the design of this document. Secondly, by defining the Paragraph and Character Styles for the document early on, I was able to export those Technical Writing Styles into a Creative Cloud library in order to share with others in the department.
TDIndustries Brand Standards Guide includes:
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Logo: Specs, Usage, and History
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Typography: Font Palette and Usage
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Colors: Hierarchy, Color Details, and Specialty Color Palette
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Apparel: Color combinations, Screen Print and Embroidery Specs, and Placement
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Social Media: Standards and Specs
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Glossary

PROCESS:

Creating Branded Layouts & Determining Logo White Space

Color Hierarchy Prototype

Assessment of current standards

Defining TD's Logo, creating vector file

FINALS:








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