Leveraging the size, reach, and frequency of Transfort’s bus network I designed an exciting, non-traditional advertisement that demands attention. The community is very familiar with Transfort buses traveling through town, often promoting smaller, standard-size advertisements. We chose to break the mold, creating an oversized ad that covers nearly the full side of a 40-foot bus. The ad design strategically uses elements that interact with the bus features, including windows, doors, and wheel wells. The large scale and shape of the ad design, combined with the extensive reach and frequency delivered by the daily bus route network created a unique opportunity for the City to effectively connect with our target audience; local Fort Collins residents.